THE MARKET FOR AUGMENTED REALITY (AR) HAS BEEN EXPANDING RAPIDLY OVER THE PAST FEW YEARS.
An increasing number of businesses are becoming aware of the importance of this emerging technology, which is expected to gross over $117 Billion by 2024.
The concept of try before you buy using augmented reality technology is beginning to emerge as a major force in online retail. Major corporations such as Amazon, Wayfair and IKEA are currently giving shoppers the opportunity to view goods like furniture, appliances, electronics and even artwork in their home environments. The value this has for consumers is enormous: not only are they able to avoid physically traveling to stores, but they can also visualize merchandise on their tabletop, floor or walls and get a clear idea of how it looks within the context of their home environment.
It’s undeniable that augmented reality is an appealing visual technology. Due to its compelling nature, marketing teams around the world are rapidly turning to AR to offer consumers fresh new, eye-catching experiences.
With AR, rich media content can be superimposed over traditional 2D printed content and 3D versions of merchandise can be viewed instantly above the users’ tabletop. It can be used to tell a story or engage users in immersive and interactive experiences.
AR creates memorable content which users are not only excited by, but feel compelled to share with friends, coworkers and family, making it an ideal medium for generating potentially viral content.
Due to the vastness of augmented reality technology and it’s applicability to most industries, we can work with anyone from: car rental agencies, print companies, wineries, real estate agencies, retail stores, educational institutions, restaurants, hospitals and many, many more types of organizations.
It’s harder to think of an industries that wouldn’t be affected by AR.
Some of the most common types of industries today are:
- Retail / E-Commerce
- Food and Dining
- Real Estate
- Companies involved in printing or creating physical content