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HOW COMPANIES ARE LEVERAGING VIRTUAL REALITY FOR TRAINING AND SAFETY

BY TODD RAMSEIER Before I found my way to writing this blog, I spent 15 combined years in industrial environments. A large part of my career that I loved centered around forklifts. However, as warehouses became more and more efficient, and my role switched to training a new generation of equipment operators, I found it … Continue reading HOW COMPANIES ARE LEVERAGING VIRTUAL REALITY FOR TRAINING AND SAFETY

5 WAYS RESTAURANTS CAN THRIVE DURING COVID (AND AFTERWARDS) BY USING AUGMENTED REALITY

BY TODD RAMSEIER From finicky customers to constantly evolving fads, restaurants must always adapt fast to succeed. Finding new ways to draw in customers, keeping them and your staff safe, and turning a profit have all faced new challenges in 2020, especially due to Covid-19. Finding something that’s more than just a trend might be … Continue reading 5 WAYS RESTAURANTS CAN THRIVE DURING COVID (AND AFTERWARDS) BY USING AUGMENTED REALITY

5 TIPS FOR ADDING AUGMENTED REALITY (AR) TO YOUR EXISTING MARKETING STRATEGY

BY TODD RAMSEIER When it comes to marketing, we know the number one priority is to increase sales. Whether your product is a physical item or a service, Augmented Reality can help make that happen. But as with any strategy, implementing it correctly is the key to watching it become a huge success to your … Continue reading 5 TIPS FOR ADDING AUGMENTED REALITY (AR) TO YOUR EXISTING MARKETING STRATEGY

10 REASONS TO USE AUGMENTED REALITY FOR YOUR RETAIL BUSINESS

By Todd Ramseier One of the first things you learn in retail is how fickle buyers are, and how little time you have to win them over. From small boutiques, to major chains, converting more people from walking by, to committing to buy, is the number one goal. So does Augmented Reality (AR) help solve … Continue reading 10 REASONS TO USE AUGMENTED REALITY FOR YOUR RETAIL BUSINESS

WHAT UNITY’S (SUPPOSED) UPCOMING IPO MEANS FOR XR

BY BENJAMIN SAVAGE So it’s very likely that Unity Technologies (or Unity, affectionately) will be going public in 2020, probably in the fall. How, if at all, will this affect XR development? To get a clear picture and a panoramic view of the situation, let’s start by realizing that over 60% of all XR content … Continue reading WHAT UNITY’S (SUPPOSED) UPCOMING IPO MEANS FOR XR