5 TIPS FOR ADDING AUGMENTED REALITY (AR) TO YOUR EXISTING MARKETING STRATEGY

BY TODD RAMSEIER When it comes to marketing, we know the number one priority is to increase sales. Whether your product is a physical item or a service, Augmented Reality can help make that happen. But as with any strategy, implementing it correctly is the key to watching it become a huge success to your … Continue reading 5 TIPS FOR ADDING AUGMENTED REALITY (AR) TO YOUR EXISTING MARKETING STRATEGY

WHAT UNITY’S (SUPPOSED) UPCOMING IPO MEANS FOR XR

BY BENJAMIN SAVAGE So it’s very likely that Unity Technologies (or Unity, affectionately) will be going public in 2020, probably in the fall. How, if at all, will this affect XR development? To get a clear picture and a panoramic view of the situation, let’s start by realizing that over 60% of all XR content … Continue reading WHAT UNITY’S (SUPPOSED) UPCOMING IPO MEANS FOR XR